24/09/09 - Hyperlivre from Jacques Attali
Find the flashcode technology, inside of Jacques Attali's last book: Le sens des choses.
www.hyperlivre-lesensdeschoses.com/
It is about the first paper book, which integrates a digital content !
Inside, tens of 2D barcodes (flashcode Orange), illustrating comments of the author.
Official press release :
" The hyperbook is the first digital service of virtual reading, the remote control is the paper book. The new technologies put themselves in the service of the book, enriching it of sounds, videos, interactivity, updatings, accessible since the paper thanks to the mobile and to the Internet.
This unique service allows the reader to activate hypercontents in the course of the reading by using most adapted technology. Exclusive contents are accessible since the mobile via flashcode or by shortcuts SMS and since the internet thnaks to an hyperportal. "
Some videos :
http://www.youtube.com/watch?v=G2G7gtFGVCI&feature=fvw
http://player.canalplus.fr/#/278906
16/07/2009 Mobile Tag launching its application on facebook
Mobile Tag innovates again and made the connection between the web and the mobile web via facebook.
Now you can generate a flashcode to your facebook account for
- Invite your friends to an event.
They can shoot the flashcode received and keep their mobile information for the event (address, guests, geolocation ...).
- Have your profile on your flashcode and so your friends can get your info.
- Send gifts "free" to your friends via flashcode.
Installs quickly the application by clicking here !
22/06/2009 The "Groupe Tests" fully interactive
Groupe Tests ( NextRadioTV subsidiary) chose Mobile Tag and innovates to bring even more content to its print magazines through mobile phone via flashcode:
- Recent news about a topic: follow the latest twists of a news
- Price in real time to decide and even buy on the mobile sites merchants
- Additional Videos: adding a picture video complement the text and image.
Thanks to standardized 2D tags (bar code generation: flashcode) present on some editorial pages, the reader may, after downloading a small application on their mobile view additional content that the paper could offer up 'here.
From June 2009, each issue of L'Ordinateur Individuel, and Micro Hebdo , 01Informatique propose that access to rich content through flashcode.
09/06/2009 JCDecaux Mobile Tag and enrich the "Quartier Numerique" in Paris !
To develop this service, JCDecaux has applied the technology of Mobile Tag which allows users to explore the capital Paris, with a simple mobile portal. The 19 bus shelter JCDecaux of "Quartier Numerique" area in Paris, downtown, allow immediate access to the content practical, historical, cultural and recreational via flashcode.
28/05/2009 Mobile Tag collaborates with the magazine Strategies !
The magazine for decision makers in marketing and communication, published in its edition No. 1547, dated May 28, 2009, a special report on mobile marketing. Mobile Tag contributes, in particular, by providing Tag'Art, customize the colors of Strategies magazine. Go, therefore, on page 49!
27/05/2009 Thematic 2D file
Find in L'Ordinateur Individuel, an issue paper on the 2D bar code, written in collaboration with Mobile Tag in the May 26 edition of the magazine. All to your newsstand! For more information: http://www.01net.com/editorial/502388/tags-2d-des-pages-interactives-dans-lordinateur-individuel/
You can also consult a manual to help you use the 2D barcode: http://www.01net.com/Pdf_OI/mode_emploi_code_2D.pdf
27/05/2009 TUNE YOUR TAG
Mobile Tag revolutionizes the 2D barcode with "Tune Your Tag" !
"Tune Your Tag is a innovating, impacting solution, customize your 2D barcodes to boost your mobile marketing campaigns!
For more information, contact us!
16/10/2008- Bouygues Télécom choose mobiletag
After an international Request for Proposal, Bouyges Telecom has chosen the gobal mobiletag solution in order to commercialize 2D bar codes in France. Mobile Tag will supply Bouygues Telecom with :
1/ Embedded players in Bouygues Telecom mobiles
2/ A back office management plate forme
08/10/2008- mobiletag raises 4 M€
Mobile Tag, has recently raised 4 Million €urosvient de lever 4 Millions d'€uro thanks to AlvenCapital and to it's historic investors such as XAnge Private Equity and Major IDF capital.
This new levying of capital will allow mobiletag to pursure its strategy of international growth within the sector of the 2D barcodes.
01/10/2008- Partnership between mobiletag and Maporama
Mobile Tag and Maporama signed a partnership agreement to develop a mobile application of a voluntary geolocalisation thanks to barcodes.
04/09/2008- Launch of the exhibition « Paris Capitale du Roller »
Launch of the exhibition with mobiletag barcodes on the communicaion support and during the visit of the exhibition./The exhibition lasts 1 month with various animations : introductory course, demonstration, hiking...08/2008- mobiletag implante le code Barre
18/08/2008- Mobiletag implants the 2D barcode in Poland.
Mobile Tag supplied to the 4 Polish operators its technology to launch the 2D barcode in Poland.
The operators are : ERA, PLAY, ORANGE, PLUS GSM
30/05/2008- Street marketing operation for POWERSTORE.
Mobile Tag, Powerstore and NRJ Events set up a street marketing operation based on "winning" barcodes.This operation allowed to generate traffic in 52 powerstore selling points (formerly known as Videlec).